Moroccan Expertise, African Vision

ASP embodies Moroccan know-how serving industrial development in Morocco and Africa. With our experience at the crossroads of the worlds of consulting and industry in Europe and Africa, we are ideally positioned to support African manufacturers in their strategic and operational transformations.

A Strategic Partner

Based in Morocco, our ambition is to be the strategic partner of African manufacturers, helping them to meet the challenges of growth, decarbonization and resilience. We firmly believe that by capitalizing on local assets and integrating international best practices, we can contribute to the sustainable development of African industry.

A Commitment to Excellence

At ASP, we are guided by a commitment to excellence and innovation. We leverage our expertise and experience to provide tailor-made solutions that meet the specific needs of our clients. Our collaborative approach and in-depth understanding of industrial issues allow us to deliver tangible and sustainable results.

A Holistic Vision

We take a holistic approach to supporting our clients throughout their transformation journey. From defining strategy to implementing initiatives, we are there every step of the way to provide insightful advice, innovative solutions and ongoing support.

Together towards the Future

At ASP, we are convinced that the future of African industry is bright. By working closely with our clients and investing in innovation and the development of local talent, we help create a prosperous and sustainable future for Morocco, Africa and beyond.

"Our pride lies in the trust we are building with our institutional and industrial partners in order to achieve systemic transformations capable of driving sustainable performance and meeting the challenges of tomorrow"

Jaouad Simari | Managing Director

Industrial Supplies

Our industrial supplies meet each of your requirements, according to the specificities of your business.

Performance | Simplicity | Speed

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Industrial consultancy

Our integrated approach to Health and Safety at Work develops leadership, strengthens skills and integrates control of professional and industrial risks.

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